That's the title of the letter I recieved from the Advocate. They've been trying for some time now to get me to renew my subscription. I think my subscription was up over a half year ago and they still send me the magazines along with these fun little letters. I think May was actually the first month they stopped sending me the magazine and since, I have missed these little letters. Here's the last one I recieved...
This morning I was handed a short list of subscribers who failed to send in their renewal instructions. These are readers to whom we must, regrettably, stop sending the magazine.
Your name was on the list.
My first reaction was that this must be some sort of oversight, that our previous reminders somehow did not reach you.
If, however, you've decided now to renew - or if you are still weighing the decision - I urge you to consider the following:
In today's changing world, your "need to know" has never
been greater. And the capacity of The Advocate to help
you meet that need is unequalled.
I would hate to leave even one subscriber behind without making this one extra effort.
For your convenience, I have provided a specially marked renewal form and a postage paid reply envelope with this letter. Please fill it out and send it in today.
My favorite line is:
"My first reaction was that this must be some sort of oversight, that our previous reminders somehow did not reach you." I love how it's so personal like "gasp, I can't believe that you wouldn't renew, there MUST be some mistake!"